End-to-end product transparency without compromising user experience
We helped the client create a seamless mobile experience that connects consumers to the full journey of their seafood products. The solution allows users to access complete traceability information in real time, from the exact catch location to the final delivery, all without installing an app. This approach improves transparency, builds consumer trust, and differentiates the brand in a competitive market.
Instant traceability at consumer fingertips
As the client’s platform grew in popularity, the company needed a solution to show the full journey of their fish, including catch location, processing timeline, air freight from Reykjavík to Denver, and final delivery to grocery stores or restaurants. The challenge was to provide this information instantly and effortlessly, without any friction or the need for app downloads, while maintaining system stability and operational efficiency.
Der Kunde wünschte sich eine Lösung, bei der die Nutzer die gesamte Produktreise mit einem einzigen Fingertipp verfolgen konnten — ohne Reibung, ohne zusätzliche Schritte.
TraceabiliT – a seamless mobile experience
We developed TraceabiliT, a lightweight, mobile-optimized solution that allows consumers to scan a QR code on seafood packaging and instantly view the complete supply chain in their browser. The application operates directly in mobile browsers without installation, delivering real-time data integrated with logistics and product systems.
System integration and performance
The team migrated supply chain data into an integrated system, optimized backend and frontend performance, and enhanced data handling to support large networks of devices and users. Advanced security protocols were applied, and Agile workflows ensured operational efficiency.
Transparency that builds consumer trust
Thanks to our solution, the client now offers complete real-time traceability from ocean to plate without requiring app downloads. Consumers access product information instantly, improving trust and engagement, while internal teams stay focused on core operations.
Efficient delivery and scalable platform
The solution was delivered faster and more efficiently with a dedicated agile team, providing measurable business outcomes such as accelerated delivery, enhanced operational efficiency, and market differentiation. The platform is fully scalable, ready to handle a growing user base, and supports compliance while reducing customer inquiries.
This project wasn’t just about data delivery; it’s about telling the story of the product and building trust with consumers.
Modernizing seafood traceability solutions
How does Altimi provide real-time traceability without an app?
Altimi uses browser-based mobile solutions with QR code scanning and direct integration with product and logistics systems. This allows consumers instant access to the complete product journey while internal teams remain focused on core operations.
What technologies are used in Altimi’s mobile traceability projects?
Projects leverage Android and iOS mobile-optimized technologies, QR scanning, responsive web frameworks, and real-time integration with product and logistics databases. Security, modular architecture, and performance optimization are prioritized for scalability and reliability.
How is data accuracy and reliability ensured?
Altimi integrates real-time supply chain data with automated validation processes and Agile workflows. This ensures that every product update, location, and delivery detail is accurate and immediately visible to consumers.
What business benefits do clients achieve?
Clients gain measurable benefits including faster product delivery, higher consumer trust, operational efficiency, and competitive differentiation. Real-time traceability supports compliance, reduces customer inquiries, and strengthens brand credibility in competitive markets.
Can this solution scale for a growing user base?
Yes, the system is designed for scalability, able to handle thousands of users and devices simultaneously without compromising performance, enabling clients to expand their market reach and integrate additional product lines seamlessly.
